I am a freelance writer with more than sixteen years' experience in technology and business writing, public and analyst relations management and website content development in the UK, USA, Europe and South Africa.
 
My journalism background taught me a healthy respect for deadlines and my PR/Marketing experience added flair to my copywriting.

Specialties:
Blogs, press releases, by-liners, white papers, case studies/success stories, direct mail copy, SEO website copy and brochures.

Previous employment includes:
Features editor for an online technology newspaper called ITWeb, reporter for InformationWeek SA magazine, writer for Microsoft's PressPass and EMEA PR and analyst manager for Compuware.
 
Work published in:
Computing, VNU.net, ITWeek, Information Week SA, ComputerWeek, Wales Business Insider, Intelligence, ITWeb, The South African, Microsoft PressPass, Computer Active, Infomatics, tabletpctalk, What PC, PC Mag, BusinessGreen.com, Webactivemagazine, Management Consultancy, Personal Computer World, Financial Director, bestpracticemagazine, habbel.de and Informationworldreview.
 
PR Agency clients/employers:
Hotwire PR, Mantis PR, Octopus, Pinnacle Communications, Rocket PR, Text 100 and Waggener Edstrom.

In-house PR clients/employers:
Asysco, Cisco, Compuware, COR-FS, CyberCellar, Huddle.net, IBM, Microsoft, PQ Networks, ShipNow, Siemens Nixdorf, SoftwareFutures, Teljoy Cellular Services and Thales.

Curriculum Vitae/Resume:
Click here to open a PDF version in a new window.

“Laurika competently headed up our company’s public relations efforts and was successful in obtaining recognition for our products and CEO.”
Nick Farina, Chief Marketing Officer, ShipNow, Chicago, USA

“Laurika is a very skilled individual who helped us to improve our analyst relations. A team player with great organisational and communication talents.”
Aad van Schetsen, VP Uniface, Compuware, The Netherlands

"You've been brilliant for these two pieces - would happily work with you again."
Pete Hendrick, Rocket PR, UK

"Not only did she have a creative eye for writing relevant business focussed copy, but she was great at managing the relationships with journalists, analysts, our corporate team and agencies."
Holly Purchase, Marketing Manager, Compuware, Northern Europe

“Laurika has a social style which enables her to work and mix with all people and an enviable client service orientation that seems to grow the busier she gets.”
Ruth Kolevsohn, Managing Director, Pinnacle Communications, SA

“Thanks for the interview. I liked the style used for interviewing and [the] writing was great.”
Dave Lello, Director, Workgroup, SA